Firstly, let us clear up one common misconception: self-care is not synonymous with self-indulgence or being selfish. But what is self-care exactly? The term has become a bit of a buzzword over the past several years. It has been used to promote countless products and activities from workouts, brunch, home decor, cosy loungewear, and natural skincare and beauty, just to name a few.
So, what is self-care? Self-care is anything that you do for yourself that feels nourishing. Sometimes our feelings become too much, and we need to distract ourselves until we are better able to cope. Self-care can also be a proactive effort.
Self-care cannot be bought or sold. As a company that sells products, we felt this point was crucial to discuss. We make organic skin care products. Virtually all Sative beauty products are referred to as 'self-care products', so what do we mean when we say self-care cannot be sold?
We felt it was important to clarify that while we make products that facilitate self-care, we cannot actually sell self-care. No one can. Self-care is deeply personal - everyone defines it for themselves. And it can be achieved at any price point. In fact, some of the best self-care practices cost nothing but a bit of intention and commitment.
Self-care requires checking in and asking yourself how you are doing and what your body is asking for. In fact, what you feel is self-care for you one day might not feel like self-care another day.
So what is Sative's stance on the subject? We have come up with some ideas that are helping us better define our perspective on self-care. We believe that self-care is an intrinsic part of our existence as a brand.
After a series of discussions, we decided to launch the "My Healthy Skin" campaign. This campaign aims to build confidence in people with acne.
Acne can affect more than just your skin—it can impact your entire life. Acne can make you feel depressed, angry, anxious, and overwhelmed. It does not matter if your acne is mild or more severe. Your feelings are valid.
Our society puts a great emphasis on appearance. Everyone has an "imperfection"—whether it is the shape of your toes or the size of your thighs. But because acne typically appears on your face, the part of yourself the world sees, it has even more impact.
Many people with acne feel uncomfortable or embarrassed about their skin. The myths regarding why acne forms might even lead you to feel a sense of guilt or shame as if you are somehow responsible for your acne (don't worry, you're not). These feelings can be so strong that they prevent people with acne from doing things they want to do.
There is also the issue of unsolicited skin care advice. It is hard not to feel insecure when someone points out your acne. It is so annoying.
It can be easy to feel like acne has taken over your world, but you can still live a confident, happy life if you have acne. If you are insecure about your skin, remember everything good about yourself. If others give you a hard time, stand up for yourself. You can and should treat your acne using effective methods, but don't let your acne rule your life.
Let us decide, together right now, that we will no longer allow our acne to become the most focused part of ourselves. Your self-worth should not be defined by your appearance. Remember what makes you a unique, interesting individual. Acne cannot take these qualities away from you.
Be part of our "My Healthy Skin" campaign, and join in on the conversation. We are excited to make this an ongoing discussion with you and will continue to add more and do more.
With love. Xoxo